Advertising and marketing platform Splio acquires cellular buyer engagement startup Gowento

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Paris-based omnichannel advertising platform Splio, which mixes advertising automation and loyalty advertising, has obtained the French tech startup Gowento, a cellular buyer engagement platform based in 2014. Gowento permits firms to advertise themselves via cellular wallets, the usage of present apps on customers’ smartphones.

Headquartered in France, Splio has workplaces in China, Spain, Italy, Poland, and Brazil and serves greater than 500 purchasers. Neither Splio nor Gowento have introduced the acquisition worth but or some other monetary main points relating to this acquisition.

Rabye Marouene, CEO and co-founder of Gowento said: “The smartphone is the primary interplay level between a logo and shoppers, and extra exactly its shoppers. With over 2.five million apps to be had available on the market and a median of twelve apps used steadily in keeping with client, the smartphone has turn into a prime precedence in a logos CRM technique. We constructed Gowento to reply to this problem by way of the usage of apps already to be had in smartphones, reminiscent of Apple Pockets, Google Pay or Google Chrome and Samsung Web.

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