Amazon Continues To Dominate Netflix And Hulu At The Golden Globes

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Amazon Continues To Dominate Netflix And Hulu At The Golden Globes


The Golden Globes is a peculiar awards display. It’s meant to set the style bar for subsequent yr’s lengthy and hard awards narrative, however it’s additionally extra mainstream-friendly than every other awards display. It’s vital, however now not a part of the omnipotent EGOT. However there’s one corporate this is uniquely dialed in to precisely what the Globes are searching for — High Video. And this yr they’re strolling away with the second one maximum nominations of any community or streaming carrier.

Amazon might be walking into the 76th Golden Globes with 9 nominations altogether, 3 a work for its sci-fi mystery Homecoming, the ever fascinating comic comedy The Marvelous Mrs. Maisel, and the BBC and Amazon miniseries collaboration A Very English Scandal. The one networks on Amazon’s spectacular stage are the awards display kings, FX and HBO. This yr’s heavyweight FX has 10 nominations, and HBO reeled in nine noms (similar as Amazon). That makes Amazon High Video some of the large canine this awards season, which they’re coming into with extra nominations than Netflix, Showtime, and Hulu (to not point out all the broadcast TV networks mixed!). However while you take a look at Amazon’s historical past on the Globes, its frontrunner standing is hardly ever sudden.

Netflix’s Area of Playing cards is steadily regarded as the grandfather of status streaming content material. In any case the political drama used to be the primary streaming authentic to obtain a big awards nomination in 2013. However despite the fact that Netflix opened the awards display doorways it used to be Amazon that sealed the deal. Right through the 72nd Golden Globes, Amazon’s insightful sad-com Clear turned into the primary streaming display to win within the Easiest Sequence class. No longer handiest that however that yr noticed Jeffery Tambor win the Golden Globe for Easiest Efficiency in a Tv Sequence — Musical or Comedy. High Video gained either one of the kinds it used to be nominated for in its first yr on the Globes, however it used to be a ways from finished.

Marvelous Mrs. Maisel S2
Photograph: Amazon Studios

The next yr introduced with it two extra nominations for Clear in addition to an in-network disappointed. Mozart within the Jungle, Amazon’s composer comedy, took house either one of the awards Clear had simply claimed as its personal: Easiest Sequence — Musical or Comedy and Gael Garciá Bernal for Easiest Efficiency in a Tv Sequence — Musical or Comedy. Clear could have been empty-handed this yr however High Video gained 5 of its nominations whilst gaining the distinct excitement of getting more than one nominations in the similar class.

After which got here Manchester Via the Sea. The 74th Golden Globes used to be the one time Amazon won extra nominations than what they’ve won for subsequent yr’s rite. Each Clear and Mozart within the Jungle noticed two nominations a work. The streaming carrier’s felony drama Goliath shook up the season immensely with Billy Bob Thornton taking house Easiest Efficiency in a Tv Sequence — Drama. But it surely used to be Manchester Via the Sea‘s 5 nominations and Casey Affleck’s win for Easiest Efficiency in a Movement Image — Drama that modified the streaming panorama. Now Amazon wasn’t simply the primary streaming carrier to win a big award in tv. It used to be the primary streaming corporate to make a dent within the ever-competitive movie panorama.

Final yr noticed Amazon dominate the Globes comedy scene once more with two nominations and wins for The Marvelous Mrs. Maisel. Just like Clear sooner than it, Maisel left the 2018 awards season as the anticipated new ruler of the style. That yr even noticed a nomination shoutout to considered one of Amazon’s smallest displays — I Love Dick.

Julia Roberts in 'Homecoming'
Photograph: Amazon

The entire strides High Video has taken speaks to one thing that makes the streaming large uniquely nice. No longer handiest is it ready to create constantly nice originals, one thing Hulu struggles with, however it’s additionally been overcoming considered one of Netflix’s greatest weaknesses — effectively supporting its lesser identified displays. In comparison to Netflix and even HBO, Amazon doesn’t have many originals. It has a handful of well-crafted displays, even fewer and extra selective movies. However what the streaming carrier does have is a fine-tuned Golden Globes technique. Since High Video used to be first nominated for a Globe in 2015, the streaming carrier has won 29 nominations. Right through that very same length Amazon has won 8 wins, two of which is able to pass down in historical past as the primary time a streaming carrier has earned a big movie and tv award.

That is with out relating how extremely effectively supported Amazon’s lesser identified collection were. As spectacular and deserved as Clear and The Marvelous Mrs. Maisel‘s wins have been, they have been by no means sudden. Each collection have been seriously hailed as being the most productive comedies in their respective years. However the similar important fervor can’t be stated about displays like Goliath, I Love Dick, or A Very English Scandal. Even higher identified displays like Mozart within the Jungle and Homecoming teeter at the fringe of being secret streaming gem stones. Netflix has simply a dozen displays residing on this realm between critically-praised and slightly unknown, however handiest Amazon appears to be getting nominations.

After all Amazon isn’t with out its proportion of issues. Its Golden Globes luck hasn’t been replicated on the Emmys or Oscars, and its stars Jeffrey Tambor and Casey Affleck have had sexual misconduct accusations made in opposition to them. Tambor’s even ended in his firing from Clear. However Amazon is the primary streaming carrier that’s controlled to each achieve primary awards wins and toughen its lesser identified initiatives in a lot the similar means cable has for years. In 2015 it proved {that a} streaming carrier may damage in the course of the mould and convey a program worthy of a Easiest Sequence win. 3 years later it’s proving it’s imaginable for a streaming large to supply constantly nice content material with out getting misplaced in its personal library.

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