BMW faucets new multicultural company | CMO Technique

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BMW taps new multicultural agency | CMO Strategy


Credit score: BMW

BMW stated these days it has tapped Cashmere, Los Angeles, as its multicultural U.S. company lead after a aggressive overview. The automaker stated the store will maintain methods geared toward African-American, Asian and Latino audiences.

“BMW’s U.S. buyer base is as wide and various as the rustic itself,” stated Kevin Williams, multicultural advertising and marketing supervisor of BMW of North The united states in a observation. “Along with their experience a few of the 3 biggest U.S. ethnic segments, Cashmere Company additionally has a novel figuring out of the LGBTQ shopper segments – all of which is able to permit us to raised serve our rising clientele.”

The incumbent used to be The Group, which stated it declined to take part within the overview.

Amongst BMW’s different companies are Goodby, Silverstein & Companions (lead ingenious company); Common McCann (nationwide and regional media making plans and purchasing); and Important Mass (virtual and social media).

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