Columbia Information UsaJay Schumer to SVP of Advertising and marketing – Selection

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Columbia Records Ups Jay Schumer to SVP of Marketing – Variety


October 29, 2018 2:30PM PT

Jay Schumer has been promoted to senior VP of selling for Columbia Information, label GM Jenifer Mallory introduced these days. He used to be up to now VP of selling and is credited with the campaigns of such artists as Tyler, The Writer, Russ, HAIM, LCD Soundsystem, N*E*R*D, Lil Peep, Foster The Other folks and extra. He began on the Sony Tune label as an assistant and used to be increased to positions within the gross sales and advertising departments.

The corporate’s first boulevard advertising division used to be underneath Schumer’s purview and he expanded the community to 50 reps around the U.S. Some of the campaigns for Columbia and Epic had been such artists as Modest Mouse, Franz Ferdinand and Coheed & Cambria. As well as, he performed advertising efforts for Beyoncé, One Course, Patti Smith, John Mayer and Jennifer Lopez, amongst others.

Mentioned Mallory, to whom the New York-based Schumer experiences: “Jay is a surprisingly ingenious advertising government with an overly intuitive figuring out of the industry. His deep wisdom and fervour for track in addition to his years of revel in make him a formidable advertising pressure at Columbia. I’m positive he’s going to thrive in his new function proceeding to power technique and lead the broader crew to increase innovative campaigns for our artists.”

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