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There are greater than 400 CVS pharmacies in Massachusetts, practically 10,000 nationwide. For those who name one and wish to attend on maintain, you hear this staticky, scratchy piano music:
That when-sweet melody has been the maintain music at CVS pharmacies for practically twenty years. However it’s about to vary — and nobody could possibly be happier about that information than a sure Harvard psychiatrist.
Dr. Steven Schlozman is a baby and adolescent psychiatrist at Massachusetts Basic Hospital, and which means he usually has to spend time on maintain coping with prescriptions for his sufferers. A lot of time on maintain.
He calculates that over the course of his profession, he is referred to as CVS for his sufferers a mean of 3 times a day, and listened to that piano music for a couple of minute and a half every time.
“And once I did the numbers” — whereas on maintain, in fact — “that labored out to 25 days of my life on this planet,” he says, “and that is an excessive amount of for anybody tune to be listened to.”
So final Could, Schlozman wrote a humorous publish for us right here begging CVS to please, please change its maintain music. It went viral. Schlozman was invited on to “Good Morning America.” The entrance web page of the Wall Road Journal printed his grievance that although the music is supposed to be soothing, “after the three billionth time it’s significantly unsoothing.”
That story included some individuals who mentioned they preferred the music, however Schlozman was inspired. “The suggestions I bought was universally optimistic,” he says. “Folks had been like, ‘That is humorous however you may have level. It is time for this music to vary.’ “
And now, CVS says it’s going to.
In response to a WBUR question, a CVS spokesperson emailed: “CVS Pharmacy is within the technique of updating the interactive voice response telephone system in our shops, together with the on-hold music. We anticipate this work to be accomplished later in 2019.”
Dr. Schlozman, who can be affiliate director of The MGH Clay Middle for Younger Wholesome Minds and an assistant professor of psychiatry at Harvard Medical College, is “completely delighted” to listen to the information.
“I believe it is a very small factor, however a extremely, actually good factor, and I am not attempting to be ironic right here in any respect,” he says. “It is a multi[billion]-dollar company, CVS, however they listened to what their clients needed to say and so they made a change. That is the way in which it is imagined to work, and I am glad for no matter small position I performed in it.”
The CVS spokesperson, requested if Schlozman’s marketing campaign to vary the music had something to do with the corporate’s determination, emailed: “Probably not. Plans had been already below solution to improve the telephone system, and the music is just one component of the system.”
CVS says the brand new system continues to be being developed, and it is not clear proper now whether or not it’s going to have maintain music. If it does, although, what ought to the music be?
Schlozman says he loves traditional rock, however others love Broadway present tunes or Gregorian chants. So possibly the music ought to consistently change.
“Would not or not it’s cool if, each time you get placed on maintain by CVS, you hear one thing new and totally different?” he asks. “That may be enjoyable. That may be type of slightly spice to your day.”