Based in 1887, Pratt Institute is a worldwide chief in increased training devoted to getting ready its 4,600 undergraduate and graduate college students for profitable careers in artwork, design, structure, info, and liberal arts and sciences. Positioned within the cultural hub of New York Metropolis with historic campuses in Brooklyn and Manhattan, Pratt is a residing lab of craft and creativity with esteemed professors and students who problem their proficient college students to remodel their ardour into significant expression.
The Digital Advertising Specialist will develop, execute, and monitor initiatives by collaborating with Workplace of Communication and Advertising (OCM/MarComm) colleagues and stakeholders throughout campus to leverage content material that can elevate the visibility of the faculty with key audiences. This place is chargeable for implementing paid and nonpaid advertising and marketing and digital promoting methods that showcase the Pratt Institute story; the tutorial expertise going down within the studios and lecture rooms; pupil life; school achievements; fundraising initiatives; and the contributions of excellent alumni of their subject. The function requires somebody who is ready to incorporate digital advertising and marketing right into a broader, complete advertising and marketing/communications plan.
With the aim of constructing model consciousness and driving engagement, this particular person will leverage and, when wanted, create high-quality content material, and can report on metrics.
Reporting to the Affiliate Director of Content material Growth, the place requires somebody who’s organized, versatile, and a group participant. The perfect candidate is a seasoned media specialist who is aware of easy methods to inform compelling tales and might maximize the attain and efficiency of content material throughout platforms.
- Develop and execute digital advertising and marketing methods that elevate consciousness of the Institute by leveraging content material created by OCM and maximizing the attain of the Institute’s platforms with key audiences
- Work with the OCM group and purchasers throughout the Institute to develop methods for exterior promotion, write copy, and reserve advert house with numerous media shops on behalf of purchasers
- Create compelling and results-oriented engagement that drives site visitors to: web site, touchdown pages, varieties, movies, and so on.
- Have interaction with the administration, educational colleges, fundraising and alumni groups, and colleagues inside OCM to grasp wants and related subjects for content material and promotional audiences and objectives
- Handle the event and reporting of digital metrics (Google Analytics), setting requirements, monitoring and monitoring social media and different digital advertising and marketing analytics using dashboards to optimize and improve campaigns, measure progress, and maximize ROI; companion with the OCM group to guage outcomes of digital campaigns; supply actionable insights primarily based on marketing campaign efficiency
- Help campus purchasers with use of Google Analytics for their very own advertising and marketing efforts
- Present enter for paid search and search engine marketing methods and ways, working with the Social Media Coordinator and Senior Internet Content material Supervisor to realize outcomes
- Conduct and/or handle market analysis initiatives as wanted
- Guarantee all digital work is in keeping with the established model tips and meets compliance requirements
- Guarantee finest practices are adopted in all areas of digital advertising and marketing; make use of cutting-edge ways to extend model consciousness amongst desired audiences
- Uphold Pratt’s dedication to advancing range and inclusion in communications and advertising and marketing efforts.
- Should have glorious interpersonal, organizational, and communication expertise in addition to “demonstrated means to make use of discretion and preserve confidentiality of delicate information”
- Carry out different duties as wanted
Bachelor’s diploma in addition to superior writing, communication, and organizational expertise. Wonderful verbal and written communication together with the power to work together successfully with all ranges of workers and administration
Required Abilities and Talents:
3-Four years of full-time expertise in content material advertising and marketing or digital media advertising and marketing inside increased training/non-profit.
Confirmed monitor document of designing and executing high-impact digital advertising and marketing initiatives and campaigns.
Expertise creating numerous forms of content material – posts, emails, newsletters, web site, touchdown pages, calls-to-action, and so on.
Capacity to concurrently deal with a number of tasks in busy workplace surroundings.
Wonderful interpersonal expertise, service orientation, and talent to deal with conditions with diplomacy and knowledgeable demeanor always.
Proficiency in Google Analytics and data of social media administration apps/software program.
Proficiency in all Microsoft Workplace applications required; data of Adobe Inventive Suite most well-liked. CMS expertise and MailChimp expertise useful.
Primary data and understanding of wonderful artwork, design, and/or structure industries most well-liked.
Extremely self-motivated, extremely productive, results-oriented, optimistic can-do angle, analytical, group participant, detail-oriented, and arranged.
Please submit your cowl letter and resume. In case you are chosen for an interview, please be ready to supply at the very least 5 References by way of our on-line reference instrument system. At the very least 2 of your References have to be, or have been, your direct managers.
Equal Employment Alternative Assertion:
We’re an equal alternative employer and don’t discriminate in hiring or employment on the idea of race, shade, faith or perception, nationwide or ethnic origin, citizenship, marital or home partnership standing, sexual orientation, gender identification or expression, age, incapacity, navy or veteran standing, or some other attribute protected by federal, state, or native regulation. Pratt Institute acknowledges and values the advantages of a various workforce.
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