Exceptional Entrepreneurs: Meet Optus’ Emma Jensen

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Remarkable Marketers: Meet Optus' Emma Jensen


There are some beautiful outstanding other folks in our business, every providing their very own distinctive point of view to adland.

Whilst we spend such a lot time finding out about our friends’ occupation highlights, B&T concept it top time to dig somewhat deeper, and to find out what makes the shining stars of our business tick and, every now and then, tock.

So, for the following few minutes, we will be able to be publishing a chain of private profiles.

Get able to snicker, cry and be taken on an emotional rollercoaster as we listen extra in regards to the business’s maximum outstanding entrepreneurs.

Optus’ director of shopper retention and loyalty, Emma Jensen: The sporty free-wheeler

I’m an insight-driven, music-loving advertising and marketing chief with a keenness for supporting other folks to transport ahead on their trail.

For me, my gentle bulb second was once after I realised all you’ll be able to keep an eye on in existence is your self and your behaviour – let the whole thing else pass. In relation to a occupation crisis, I don’t replicate on anything else as a crisis – I’ve made a lot of errors alongside the best way, however they’re all a part of the adventure.

Considering again to what I sought after to be when I used to be 10, it used to switch through the week, however an astronaut or skilled football participant have been incessantly top at the checklist. In school, I were given all As; I used to be a complete geek.Fortunately, I used to be additionally robust at game and performed on a number of of the college groups, so have shyed away from being an excessive amount of of an outcast. I feel if I wasn’t a marketer, I’d be a felony psychologist. I to find other folks intriguing, each the most productive and worst of!

A logo that makes me jealous with rage it’s that excellent needs to be Apple. The continued loyalty it evokes and its dedication to high quality and the classy is inspiring! Despite the fact that I’m loving my Google House this present day, however I will be able to’t pass previous my iPhone. A work of tech I merely don’t perceive is driverless vehicles, however they’re wonderful feats of innovation.

The most efficient recommendation I ever were given was once, “Don’t do just, be.” I really like a excellent to-do checklist, so all the time want to remind myself to seek out time simply to assume and be. My absolute best tip for advertising and marketing graduates is push your self from your convenience zone, whether or not that’s a brand new function or running in a brand new nation – give one thing a crack and, at worst, you’ll be told so much from it to tackle the next step.

Fascinated about my favorite hero of all time – that’s a difficult one! One one that sprang to thoughts was once Alex Ferguson, who controlled Manchester United for over 25 years. A straight-talking Scot, he modified and advanced continuously, inspiring his group to ship persistently nice effects.

My favorite advert of all time? I’d hark again to my days in the United Kingdom and say the Guinness commercials; all the time fantastically shot and controlled the skilful trick of constructing a drawback – the period of time it takes to pour – into the marketing level. Masterful!



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