Flywire Provides Allison MacLeod as EVP World Advertising and marketing

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Flywire Adds Allison MacLeod as EVP Global Marketing


BOSTON, Feb. 12, 2019 (GLOBE NEWSWIRE) — Flywire, an organization that solves complicated fee issues for main companies and establishments, as we speak introduced the appointment of Allison MacLeod as govt vice chairman of worldwide advertising and marketing. MacLeod involves Flywire from Rapid7, a number one supplier of safety visibility, analytics, and automation software program options, the place she helped construct a world-class enterprise improvement and demand era engine that helped gas the corporate’s sturdy progress.  

In her new position, MacLeod will lead Flywire’s world advertising and marketing technique with a deal with amplifying the corporate’s model, and scaling its efficiency advertising and marketing, demand era and gross sales enablement efforts.

“Our search targeted on discovering a advertising and marketing chief with sturdy analytical expertise that has helped scale a profitable advertising and marketing perform,” stated Mike Massaro, CEO at Flywire. “We additionally wanted somebody that’s obsessed with constructing and creating cohesive groups. Allison is all of that and extra. She is a good match culturally and has the best mixture of abilities to assist take the corporate to the subsequent stage.”

MacLeod spent seven years at Rapid7 targeted on optimizing the corporate’s progress by scaling know-how, leveraging analytics, and constructing sturdy groups. Beforehand she labored at Forrester in a number of digital and field-based roles that included establishing the analysis agency’s worldwide company advertising and marketing perform in Europe and driving its on-line localization technique.

“Flywire presents a very thrilling advertising and marketing alternative at this stage in its progress,” stated MacLeod. “Mike and his staff have constructed an important basis and the corporate could be very properly positioned and revered within the trade. I’ve a possibility to construct on that by placing the best processes, instruments and applied sciences in place to speed up our go-to-market efforts and set up Flywire because the market normal for complicated cross-border and home funds.”

About Flywire
Flywire solves complicated fee issues for companies and establishments to empower new alternatives globally and domestically. The corporate processes billions in funds per yr, connecting all of the entities concerned to make these transactions sooner, safer, inexpensive, and extra clear. Shoppers in enterprise, training and healthcare use Flywire’s full-service platform to tailor the fee expertise for his or her clients and to create a single level of visibility and management for payer engagement and receivables administration – from invoicing and fee via reconciliation. Flywire additionally helps its purchasers with end-to-end buyer assist together with multilingual servicing by way of cellphone, e-mail, and chat, in addition to around-the-clock on-line fee monitoring.

The corporate is headquartered in Boston and has places of work in Chicago, London and Manchester (UK), Valencia (Spain), Shanghai, Singapore, Tokyo, Cluj (Romania), and Sydney. For extra info, go to www.Flywire.com.

Media Contact:
for Flywire
Tim Walsh
Walsh Group Advertising and marketing
617.512.1641



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