AMSTERDAM — Sol has introduced its new emblem positioning Style the Solar, which embraces the solar’s sure power, and reinforces the logo’s heritage as a beer born in Mexico, reflecting the rustic’s hobby and energy.
The solar has at all times been integral to the logo’s heritage since its starting in 1899, when the unique grasp brewer, upon seeing a ray of daylight hit the beer, topped it ‘El Sol’, later turning into ‘Sol’. The brand new marketing campaign places a focus at the emblem’s longstanding reference to the solar via appearing how each and every second can also be revitalized via the facility of daylight. Style the Solar encourages everybody to discover new probabilities and adventures out of the shadows and into the light.
Linking again to the core id of the logo, Sol has created a sequence of cutting edge social posts that encapsulate the power and freedom of the solar. Those playful Fb and Instagram posts display how lifestyles is best out of the coloration, giving the appearance of the topic expanding the brightness of the person’s smartphone, swiping proper to a sunnier symbol or escaping a submit to at least one with pals on a roof terrace.
Alessandro Manunta, Global Manufacturers Portfolio Supervisor, stated: “Sol is intrinsically connected to the solar and Mexico, and we needed to pay homage to the logo’s heritage via bringing this to lifestyles in our new marketing campaign. Sol is a sunshine beer that conjures up other people to reside with color, vibrancy, and pleasure within the mild of the solar. We really feel that this new daring path will improve our unique reference to the solar, but additionally have fun freedom and selection in a modern day society.”
Working throughout virtual, TV, outdoor, e-commerce and off-trade activations, the marketing campaign might be rolled out all over 2018/19, beginning with Chile, Puerto Rico, Colombia, Paraguay. It’s going to then proceed to be introduced international, from Australia to Belgium, South Africa to the United Kingdom. As of late, the Mexican-born beer is to be had in additional than 70 markets and has observed double-digit enlargement during the last 12 months.
Sol used to be based in Mexico in 1899 when a brewmaster took inspiration from a ray of daylight shining via a hollow within the brewery’s roof. Its tough attractiveness is stuffed with the allure of Mexican imperfection and the conclusion that our lives are enriched once we include the solar’s sure power.
Sol used to be obtained via HEINEKEN in 2010.
HEINEKEN is the sector’s maximum global brewer. It’s the main developer and marketer of top rate beer and cider manufacturers. Led via the Heineken® emblem, the Workforce has an impressive portfolio of greater than 300 global, regional, native and area of expertise beers and ciders. We’re dedicated to innovation, long-term emblem funding, disciplined gross sales execution and centered value control. Via “Brewing a Higher Global”, sustainability is embedded within the industry and delivers worth for all stakeholders. HEINEKEN has a well-balanced geographic footprint with management positions in each advanced and growing markets. We make use of roughly 73,500 other people and function greater than 165 breweries, malteries, cider crops and different manufacturing amenities in additional than 70 nations. Heineken N.V. and Heineken Retaining N.V. stocks commerce at the Euronext in Amsterdam. Costs for the peculiar stocks could also be accessed on Bloomberg beneath the symbols HEIA NA and HEIO NA and on Reuters beneath HEIN.AS and HEIO.AS. HEINEKEN has two subsidized degree 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Retaining N.V. (OTCQX: HKHHY). Most up-to-date data is to be had on HEINEKEN’s website online: www.theHEINEKENcompany.com and practice us by means of @HEINEKENCorp.
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