J. Walter Thompson appoints Joyce Ling as Better China leader technique officer

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J. Walter Thompson appoints Joyce Ling as Greater China chief strategy officer


J. Walter Thompson has appointed Joyce Ling as Better China leader technique officer with instant impact.

In her new position, Ling is accountable for remodeling the making plans capacity and extra creating built-in branding and verbal exchange answers for the company’s in depth roster of worldwide and native manufacturers. Additionally, she oversees the company’s strategic and logo making plans throughout China. Ling reviews to Carter Chow, CEO of J. Walter Thompson China.

“JWT in China has made vital advances in modernising and digitising its shopper providing, I imagine there may be a lot we will be able to nonetheless do. And I’m excited to participate on this better organisational transformation,” stated Ling.

Ling used to be maximum not too long ago leader technique officer at McCann WorldGroup China, prior that she used to be vice chairman of technique at SapientRazorfish, the place she led technique for greater than 50 shoppers globally together with Heineken, Nike, Burberry, Trelleborg, UPS, Nestle, Unilever, NARS cosmetics and Viessmann. Her previous occupation additionally comprises head of selling & verbal exchange at Tory Burch and Michael Kors, the place she labored on shopper insights, logo technique, virtual advertising and marketing and new media.

“JWT’s venture is to ship cutting edge inventive answers that fluctuate tradition and pressure trade, “commented Chow, “We’re excited to look how her absolute best aggregate of enjoy and abilities in built-in branding and virtual will enrich our making plans tradition, and produce nice answers to our shoppers.”

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