The Authorities is contemplating whether or not to ban adverts for junk meals from showing on-line and on TV earlier than 9pm.
Thus far, adverts for foods and drinks which can be classed as being excessive in fats, salt or sugar are solely forbidden in or on any devoted youngsters’s media – for instance TV channels particularly for youngsters.
Officers need the general public and different affected teams to touch upon the plans for the brand new watershed.
It’s a part of a variety of measures to fight the rising weight problems disaster.
One in three youngsters now leaves main college obese or overweight and the variety of youngsters deemed severely overweight is at a report excessive.
The Division of Well being and Social Care (DHSC) stated the proposed pre-9pm ban would have an effect on TV programmes, on-line streaming websites and social media corporations.
It comes after broadcasting regulator Ofcom discovered that kids spend 64% of their TV viewing time watching reveals not aimed particularly at them.
It additionally displays altering viewing habits with additional Ofcom analysis discovering youngsters are more and more watching movies, TV programmes and movies on their very own gadgets, usually on-demand, moderately than on a devoted TV channel with parental supervision.
Campaigners welcomed the announcement.
TV chef Jamie Oliver stated: “If we do not discover efficient methods to enhance our youngsters’ well being, UK youngsters will dwell shorter lives than their mother and father.
“It is a reality that youngsters are vastly influenced by junk meals adverts – so the media and the meals trade has an actual alternative right here to do one thing about it.”
Public Well being Minister Steve Brine stated: “The NHS is already getting ready to deal with an increasing number of youngsters for the intense results of maximum weight problems sooner or later, so now we have an obligation to deal with the underlying causes as a result of we imagine passionately in our NHS.”
The DHSC has beforehand known as weight problems a “rising epidemic”, with rising numbers of children changing into affected by associated issues like diabetes and bronchial asthma.
Professor Russell Viner, president of the Royal School of Paediatrics and Little one Well being, stated he needed the watershed “carried out as quickly as attainable”.
Charity Most cancers Analysis UK stated watching one further junk meals advert every week, past the common of six, led to youngsters consuming an additional 18,000 energy a yr.