Iconic British Sports activities automotive logo Lotus Vehicles has appointed Lynxeye Specialists as strategic advisers because it plans to put into effect its strategic imaginative and prescient for the industry. Lynxeye will paintings with Lotus on its international positioning whilst that specialize in China as a key expansion marketplace for its long term vary of automobiles.
Primarily based within the company’s preliminary analysis, Lucien Harrington, managing director of Lynxeye Asia Pacific, mentioned there may be an consciousness of the emblem’s storied previous in markets as various as China, Europe and the USA. This can be a testimony to the power of the emblem as there has now not been an actual center of attention on Asia up till this level.
“Our function might be to lend a hand establish the emblem equities that Lotus can construct on, to construct a world logo that still works in China which might be a key expansion marketplace for its expanded vary of automobiles,” Harrington added.
Feng Qingfeng, CEO of Lotus Vehicles mentioned, “Lotus is an iconic logo that has transform a part of the lexicon of racing and function sports activities automobiles right through our historical past.” He added that the emblem is now having a look to construct on its legacy and enlarge the enchantment of the Lotus logo.
Consistent with Peter Horbury, head of design for Geely, Lotus’ dad or mum corporate, it believes Lynxeye is the most productive spouse to lend a hand them succeed in the purpose of being a number one international luxurious logo. The company prior to now labored with Geely to reposition Volvo, which resulted in “wonderful industrial effects” Horbury mentioned.
Christian Ihre, co-founder and CEO of Lynxeye added, “Our international viewpoint and our Swedish solution to collaboration offers us a novel viewpoint to ship seamless answers throughout Europe, Asia and the Americas that can be sure that Lotus is a logo that can resonate in all of those markets.”
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