Loveland’s tourism arm wins award for valentine advertising and marketing

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Loveland's tourism arm wins award for valentine marketing











Valentines from all over the world wait to be hand-canceled after having a cachet stamped on them Feb. 1, 2017, during the kickoff to the Loveland


Valentines from far and wide the arena wait to be hand-canceled after having a cachet stamped on them Feb. 1, 2017, right through the kickoff to the Loveland Valentine Re-Mailing Program on the Chamber of Trade in east Loveland. (Jenny Sparks / Loveland Weekly)

LOVELAND — Talk over with Loveland, the tourism arm of town of Loveland, gained the 2018 Colorado Governor’s Tourism Award for an “remarkable advertising and marketing challenge or program,” town introduced Monday.

Talk over with Loveland gained for its “Sharing the Love of Valentine Season” advertising and marketing program. The group used to be known on the 2018 Colorado Governor’s Tourism Convention on Oct. 30 in Vail.

The marketing campaign excited by “strategic partnerships, advertising and marketing, public members of the family and social media efforts” to advertise occasions and methods, leisure, meals and drinks, outside sport and Loveland’s valentine hearts.

The marketing campaign ended in an estimated public members of the family worth of greater than $1.four million.

Tourism is the state’s 2d greatest employer, without delay supporting 171,000 jobs, in step with the state.


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