With male make-up set to go mainstream in 2019, one model are in pole place to alter the lads’s grooming market perpetually
In a world the place trendy males are going large for bronzer, beard mascara and forehead gel, British male make-up model MMUK MAN look set to additional cement their model’s dominance within the U.Ok, earlier than turning their consideration to the vastly profitable North American market later within the yr. Having launched within the U.Ok at premium male grooming retailer MaleSkin and opened a model new warehouse facility in Sussex, to crucially drive supply velocity and effectivity, it’s now the excessive streets of a number of the nation’s greatest cities that MMUK MAN shall be gaining a foot print on.
The rise of make-up for males has been thrust into the highlight lately and with guys reaching for concealer seeming like a lot much less of an enormous deal than maybe a decade in the past, the emergence of MMUK MAN as one of many greatest international gamers within the male magnificence business ought to come as a lot much less of a shock. Social media, larger magnificence requirements and Era-z’s rejection of gender sexuality and norms, are all pulling the strings within the exceptional rise of a model that in its inception, was working out of a again bed room of founder Alex Dalley’s residence in Sussex, England.
From the Sussex countryside to the centre stage of the multi-billion greenback magnificence business, MMUK MAN proceed to thrive by the exceptional breakdown of gender roles in trendy society. With gender fluidity and neutrality gaining way more air time, it seems to be sure that 2019 will lastly be the yr that male make-up goes mainstream.
The model now provides over 60 luxurious male beauty merchandise, which embody basis, concealer, anti-shine powder and ‘manscara’. For guys preferring the extra delicate strategy, tinted moisturiser, clear forehead gel and beard filler are additionally on the menu.
As males’s make-up continues to be in its relative infancy, MMUK have additionally teamed up with Youtube magnificence sensation Nathan Wheeler, whose channel ‘That’s Nathan’ has clocked up 1000’s of views, to be able to create clear and fuss-free tutorials on the applying of every product of their vary. MMUK have additionally lately teamed up with Instagram stars Warren Phillips, Sean Pratt and Nicauri Mayi, who’ve a mixed following of slightly below one-million customers.
‘It’s exceptional to have witnessed the model’s progress from its humble starting’s. As we proceed to focus on and safe main retail offers right here within the U.Ok, I’m assured that by the tip of 2019, MMUK shall be accessible on the excessive streets and within the procuring centres of the nation’s largest cities. It’s now our responsibility to maintain males’s make-up within the highlight and make our merchandise as accessible as attainable, so gents can store for them with consolation and confidence, in addition to in supreme model.’ (Alex Dalley – Founder)
MMUK MAN is at the moment accessible on-line at MaleSkin and with the model etching itself additional into the tapestry of male magnificence tradition, with its ultra-modern strategy, they hope for one more extremely profitable 2019 with their key international companions.