A meals truck offered greater than 3,400 JUST Egg sandwiches over 3 days all through a product release tournament in Singapore.
JUST Egg – which is vegan and constructed from mung beans and was once created to copy egg however with a decrease environmental footprint – was once introduced on the Grand Hyatt Singapore on November 1.
The meals truck was once a part of a three-day tournament introducing the product to the South East Asian marketplace. In line with JUST, the occasions generated considerable hobby.
“At the first day, 225 [sandwiches] had been offered within the first 25 mins and a gradual circulate of curious locals and guests got here to the pop-up, took footage and shared ideas about their first bites on social media,” JUST stated in a remark despatched to Plant Primarily based Information.
“In truth, the Grand Hyatt’s JUST Egg sandwich is recently the most-reviewed dish at the plant-focused meals app A Billion Veg.
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JUST Egg received certain reward from most sensible bloggers Toni Okamoto of Plant-Primarily based On A Funds, and Michelle Cehn of International of Vegan who taste-tested the product for Plant Primarily based Information.
After sampling the egg, Okamoto stated: “I feel it is in point of fact just right. I feel the feel is just right, I used to consume eggs like they had been going out of fashion…it tastes very acquainted.”
Cehn added: “It appears precisely like eggs. This is loopy – and the colour – the colour is spot on. I am so in awe of this.”