Nation duo Maddie & Tae return with new label, new music

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Country duo Maddie & Tae return with new label, new music


NASHVILLE, Tenn. — Two years in the past, nation duo Maddie & Tae have been within the studio working what they thought can be their sophomore file on Dot Information. Maddie Marlow and Taylor Dye have been each simply 18 after they signed their file deal and had a profitable debut album “Begin Right here” with a No. 1 platinum debut single “Lady in a Nation Music,” a roasting of gender stereotypes in modern nation music. Expectation was excessive for his or her follow-up file.

Then they acquired the decision: their label was shutting down. “We have been utterly blindsided and simply making an attempt to determine how will we put out music for our followers,” stated Marlow, now 23. How will we recuperate from this?”

Now practically 4 years after releasing their first album, the duo is releasing their first EP beneath their new label Mercury Nashville. “One Coronary heart to One other,” out on April 26, could have 5 songs with a full album coming later this yr.

Through the time it took to transition to a brand new label, they determined to give attention to writing and going deeper than they have been capable of get on the primary file.

“If it weren’t for Dot closing and us having to utterly begin recent, we might not have the physique of labor that we’ve now,” Marlow stated. “So it was an enormous blessing in disguise and there is not any ailing will.”

When “Lady in a Nation Music” hit in 2014, the airwaves have been awash in bro nation tropes about ladies as objects of need. Marlow, from Sugar Land, Texas, and Dye, from Ada, Oklahoma, have been lauded by critics for his or her lovely harmonies and songs that earned them comparisons to the Dixie Chicks. Their subsequent singles, “Fly” and “Shut Up and Fish,” made it to the High 10 and the High 25 respectively on the Billboard Nation Airplay chart. However in addition they have been aware that individuals may pigeonhole them earlier than they even acquired an opportunity at a second file.

“Lots of people named it novelty or a one-hit marvel,” stated Dye, additionally 23. “However we simply knew that was only a aspect of us that we have been going to point out first and there was going to be a number of sides to observe after that. So we by no means actually let it get to us in a standpoint of constructing us doubt who we’re and what we do.”

Contemplating they wrote their first album after they weren’t even of consuming age, the brand new music reveals a extra refined aspect, a maturity reached from having setbacks and the conclusion that they are simply going to must work tougher as a result of they’re ladies in a male-dominated business. There’s a couple of breakup tune on the EP, which is a little bit of a mirrored image of how they felt after Dot closed. The title observe “One Coronary heart To One other” reveals the vulnerability in getting dumped by a serial heartbreaker, however with none anger or jealousy towards the opposite lady.

“We went to the writing session and we simply stated, ‘OK, what? Trade apart, radio apart, all the things else apart, what will we need to say?'” Dye stated. “Will we need to be bolder? What do we wish this subsequent file, this subsequent part of us to seem like? And are we going to be scared and draw back from issues that we have by no means talked about or ought to we simply go for it? And we went for it.”

Whereas they have been addressing the gender disparity points in nation music for the reason that starting of their careers, the issue has solely gotten worse since “Lady in a Nation Music.” In December, there have been weeks the place no ladies have been within the high 20 of Billboard’s Nation Airplay chart for the primary time since its launch in 1990.

Maddie & Tae have launched three songs from their forthcoming album already, however just one has made it to the High 35 of the nation airplay chart. They’ve had extra success outdoors of the FM dial, with satellite tv for pc radio embracing “Die From a Damaged Coronary heart,” and they’re included on two of Spotify’s nation playlists. Moreover they’re opening for Carrie Underwood on her area tour that begins this Might.

JR Schumann, SiriusXM’s senior director of nation music programming, stated he instantly latched onto “Die From a Damaged Coronary heart” and began placing it in heavy rotation on their channel “The Freeway.”

“It connects on a private and emotional degree that I have never seen in a very long time,” Schumann stated. “Each time we performed it, particularly early on as individuals have been discovering it, our social media platforms would actually mild up.”

However they have not utterly deserted the wit and sass that drew everybody to them within the first place. “New Canine, Previous Methods” is a takedown of these lame pickup artists who suppose they have simply the precise traces to woo a girl. Written by Emily Wiseman, Jesse Frasure and Laura Veltz, they’ve wished to file it for years as a result of Marlow stated it felt “ballsy.”

“That is so on model for us, and that is a part of our message, empowering ladies,” stated Marlow. “Simply reminding individuals who runs the world, ?”

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