Perficient Boosts Advertising and marketing Automation Services and products With Acquisition Of Elixiter


Perficient Monday stated it has purchased Elixiter, a virtual advertising and marketing corporate that may spice up the answer supplier’s advertising and marketing automation services and products in addition to assist it forge buyer relationships with Fortune 1,000 corporations throughout a number of verticals.

The deal additionally provides 40 consulting, era, gross sales and common administrative execs to Perficient’s personnel. Elixiter is a $6 million advertising and marketing consultancy, focusing on Marketo advertising and marketing automation services and products.

Jeffrey Davis, Perficient’s chairman and CEO, stated in a commentary that he’s excited to toughen Perficient’s virtual functions with Elixiter.

“Elixiter’s advertising and marketing automation functions and specialised Marketo services and products are extremely complementary to these of our award-winning virtual company, Perficient Virtual, the place we’ve got constructed a fast-growing, extremely professional Adobe observe,” Davis stated. “With Adobe’s announcement that it intends to procure Marketo, we’re in particular excited to reinforce our advertising and marketing cloud experience, bettering our talent to assist shoppers ship outstanding end-to-end, omni-channel buyer studies.”

Monetary phrases of the deal weren’t disclosed. Perficient used to be no longer to be had for instant remark.

Elixiter founder and President Andrew Hull is predicted to enroll in Perficient in a key management position.

“Perficient and Perficient Virtual are widely known for his or her experience throughout many era platforms, and keep growing their spectacular premier partnership with Adobe, a key era supplier of promoting cloud and advertising and marketing automation platforms,” Hull stated in a commentary. “We’re delighted to enroll in the Perficient workforce, who’s broadly considered one of the crucial biggest and maximum succesful virtual transformation consulting companies within the nation, and boost up our collective alternatives for persisted enlargement and good fortune throughout the virtual advertising and marketing ecosystem.”

St. Louis-based Perficient, No. 55 at the 2018 CRN Resolution Supplier 500, has discovered good fortune purchasing smaller corporations and incorporating them into its trade. Consistent with its August income name, Perficient noticed its 3rd consecutive quarter of double-digit services and products enlargement, and delivered adjusted income above consensus and close to the highest of the corporate’s earlier steering vary.

In July the corporate got Stone Temple Consulting, a Boston-based virtual advertising and marketing company interested in search engine marketing and content material advertising and marketing services and products.

That adopted the June 2017 acquisition of Readability Consulting, a 160-person device consultancy founded in Chicago, which Perficient stated it used to extend its cloud and customized app building functions. Readability, with annual earnings of $27 million, was a part of Perficient’s devoted Microsoft trade workforce, a transfer that used to be anticipated to almost double the unit’s dimension to 330 staff.

In January 2017, Perficient bought RAS & Friends, a 40-person control consultancy to spice up era funding in spaces similar to methods integration, information reporting and analytics. Purchasing Denver-based RAS used to be additionally noticed to toughen Perficient’s presence within the Rocky Mountain area, the corporate stated on the time.

In October 2016, Perficient bought $7 million Bluetube, a 60-person virtual consultancy that works with The House Depot, the New York Philharmonic and Turner Broadcasting, to spice up its experience round endeavor cellular packages, inventive services and products, advertising and marketing and technique.

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