Poh Heng celebrates 90 years of Mickey with new marketing campaign

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Poh Heng celebrates 90 years of Mickey with new campaign


Poh Heng has introduced a marketing campaign with Havas Crew Singapore, following its fresh appointment for ingenious, social and media tasks. As a part of Mickey’s 90th party, the jewelry logo offered its Mickey-themed jewelry designs.

To advertise the Mickey assortment, the company centered fanatics of Mickey to provide them a first-hand enjoy via a digital birthday party on the house of Singapore’s Disney fan, Davdaf Cubbie. The only-hour lengthy Fb Reside digital birthday party activation concerned two video games for audience to both take part in a play of hide-and-seek or a trivialities quiz with the host and Davdaf Cubbie.

The fan-led activation used to be live-streamed on Fb and can also be noticed right here:

The company mentioned in a observation to Advertising and marketing that the marketing campaign is the starting of a brand new adventure for Poh Heng because it appears to be like to contemporise the emblem and make it related for the brand new technology.

Not too long ago in July, as a part of its 70th anniversary, Poh Heng introduced a photograph exhibition known as “A Adventure of Believe”, which options pictures of native personalities and other folks with their family members. The exhibition ran throughout Orchard Street and boldly options pictures of 2 same-sex {couples} on an OOH billboard.

The advert marketing campaign that includes {couples} of the similar intercourse gained more than a few reactions from readers. As such, Advertising and marketing sat down with advertising and marketing and communications supervisor of the emblem, Pamela Seow to grasp the psyche in the back of the advert. Seow, who has been with the emblem for over 11 years, plans the once a year and longer term branding and advertising and marketing methods, and oversees each day promoting, press members of the family, distribution channels and interior communications.

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