Secret Escapes buys into Eire with the acquisition of Empathy Advertising and marketing

Secret Escapes buys into Ireland with the acquisition of Empathy Marketing

Journey offers web site Secret Escapes has acquired Empathy Advertising and marketing Restricted (EML), a platform for hospitality and ecommerce presents in Eire. 

Phrases of the deal haven’t been disclosed however the acquisition consists of EML-owned Pigsback and different presents websites reminiscent of TheDiningRoom and LuxuryBreaks. 

Secret Escapes features a robust presence in Eire on account of the acquisition with Pigsback having a million lively members throughout the Republic of Eire and Northern Eire, in accordance with a press release.

The London-based firm has acquired various different offers websites in recent times together with Travelist in 2014 and Slevomat in 2017 giving it a presence in Central and Jap Europe. 

It additionally lately acquired the property of Netherlands-baed TravelBird which introduced its closure final November after failing to safe funding.

EML’s govt chairman Michael O’Dwyer and chief working officer John McDonald will proceed to run the web sites.

The assertion says the Irish firm, which was based in 2000, reported €5.7 million in income in 2017 and has elevated gross sales by greater than 200% since 2016.

Searchlight Capital Companions is partnering with Secret Escapes to fund the acquisition.

The offers firm raised £52 million in funding in the midst of 2018 bringing the full raised to greater than $150 million.

* Take a look at this interview with Alex Saint, CEO of Secret Escapes, throughout Phocuswright Europe 2018 in Amsterdam.

Government interview: Secret Escapes

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