Some listeners might suppose it’s too early, however one DFW radio station began taking part in a Christmas-music layout at four p.m. Thursday, and any other one is anticipated to move all-Christmas by means of Friday.
KDGE/102.1 FM “Superstar 102.1” introduced its Christmas layout Thursday afternoon with Brenda Lee’s “Rockin’ Across the Christmas Tree.” Even if the adult-contemporary station is simplest two years previous, Christmas tune is already a convention there: It introduced Nov. 17, 2016, with a Christmas layout that still signaled the top of long-running selection station “The Edge” (even supposing a model of “The Edge” continues on a 102.1 FM HD Radio channel).
Superstar flipped round the similar time remaining 12 months, launching its vacation layout on Nov. 10. It was once in fact making plans a somewhat later get started this 12 months, however after phrase began leaking out on social media that rival KLUV/98.7 FM would get started its Christmas layout on Friday, Superstar flipped the transfer.
Vintage-hits KLUV is anticipated to move all-Christmas at five p.m. Friday, until Superstar’s early turn leads it to move previous. KLUV has performed an all-Christmas layout for the previous a number of years.
Early November would possibly appear too early for some listeners, however from a scores perspective, it’s a good move: stations taking part in it 24/7 typically most sensible the Nielsen Audio scores, occasionally for a few months.
And the DFW stations had been slightly affected person: In keeping with industry-watching site RadioInsight, greater than 20 stations national had began taking part in Christmas tune by means of Nov. 1 this 12 months.
Be expecting extra in DFW: Recent Christian station KLTY/94.nine FM typically is going to an all-Christmas layout, even supposing most often it typically waits until a minimum of after you’ve digested your Thanksgiving meal.