Zoe Sugg, the U.Ok.-based YouTube phenom who has additionally launched her personal tub model dubbed Zoella, is partnering with fellow indie magnificence agency ColourPop on a make-up assortment.
The brunch-themed assortment — launching on Feb. 27 solely on ColourPop’s web site — will characteristic an eyeshadow palette, eyeliners, lipsticks, lip liners, blush, and highlighter, in line with Bustle. The idea of the gathering abuts impartial hues with pops of colour. Costs vary from $5 for eyeliners and lip liners to $18 for the eyeshadow palette.
In a crowded magnificence vlogger panorama, Sugg, 28, has lengthy been a standout — with 11 million subscribers on her flagship channel (that she has not posted on in roughly seven months) and virtually 5 million subscribers on a second hub devoted to private vlogs, which is decidedly extra energetic. She has lengthy been a fan of ColourPop and featured the Los Angeles magnificence model — which rose to fame on social media and has come to be beloved for approachable value factors — on her varied platforms since 2015, per Bustle.
“With its ’70s design components and excellent colours and formulations, I’m obsessive about all of it,” Sugg wrote on Instagram, “and have been sneakily utilizing it for months — each eyeshadow look I’ve worn has been from the Brunch Date palette.”
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